A campaign for Amazon HQ2

Toronto Global

When Amazon decided on a second headquarters it issued an RFP to over 200 cities including Toronto. The e-commerce giant also announced that existing employees calling HQ2 home would have a say in the final decision. Toronto Global, the region’s investment attraction agency, knew they had a marketing opportunity. Playing off the idea of user (you) experience, Clear Space established UXTO as the name and creative platform for the targeted digital campaign.

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