The Sport & Rec division at the Faculty of Kinesiology & Physical Education provides many activity programs for U of T students, staff, faculty, alumni and community members. Unfortunately use of the venues and facilities have been declining steadily. Key factors include lack of awareness and motivation. To inspire more recreational use, Clear Space created a campaign with a set of fun and light-hearted avatars, brought to life on banners, posters, stickers and other highly visible tactics.