A high bar for a discerning private equity firm

Altas Partners

In shaping a new brand identity for Altas, a notable private equity firm established in 2012, we honed in on their distinctive investment approach. Our strategic branding highlighted the firm’s specialization in selectively acquiring interests in high-quality and hard-to-replicate businesses with significant growth potential. Headquartered in Toronto, Altas manages over $10 billion, earning trust and credibility with their new brand image as the preferred choice for management teams and founders.

Our brand refresh included new core elements like a bespoke colour palette, typography style, custom photography, and a new logo and monogram. Templates and working files were also created for a variety of print and digital business and communication tools.
“At Altas, we maintain a high bar. When updating our brand, we sought a like-minded brand design firm and found an ideal partner in Clear Space. They seamlessly blended creative flair with strategic thinking. Their team understood our nuanced positioning, helping us express Altas' distinctiveness through a refreshed identity and a new website.”
Andrew Sheiner, CEO & Managing Partner, Altas
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