Will Hum delivered a guest lecture titled Beyond Graphic Design: Evolving the Creative Mind to brand and graphic design foundation students at George Brown College, invited by Blair Francey, Professor at the School of Design.

Will traced the shifting definition of what it means to be a designer, from the traditional, aesthetics-first role to a discipline that blends analysis, technology, strategy, and creativity. He spoke about building trust with clients, developing an analytical lens alongside artistic instinct, and recognizing the deeper purpose behind the work.

Drawing on his own journey, from a budding designer focused on visuals to a critical thinker driven by clarity and meaning, Will shared how this evolution ultimately led him toward a broader mission of uplifting others, including emerging designers, clients, and his wider community.