At the recent RGD Minds of Design event, co-founding principal and creative director Will Hum took the stage to reflect on nearly three decades in the industry, not just building brands, but building people. In a talk grounded in experience and generosity, Will encouraged fellow creatives to shift their focus from what they produce to the impact they leave behind.

The event brought together designers from across disciplines for a day of engaging talks, open conversations, and community connection. Attendees experienced a mix of keynote presentations, Q&A sessions, and informal networking, designed to spark dialogue and share insight. Will’s session stood out for its candid perspective on evolving purpose and how giving back can become a designer’s most meaningful legacy.

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👉🏻 Check out Will’s adapted talk here