Branding an exclusive fund-raising supper club

Sunnybrook Foundation

Curated by local businessman and philanthropist William Cheng and hosted by prominent leaders of the Toronto community, Chefs' Circle supports innovative and life-saving heart research at Sunnybrook Health Sciences Centre. Chefs’ Circle welcomes members of Toronto’s vibrant philanthropic community to a series of private, one-of-a-kind evenings, featuring exquisite menus presented by award-winning Michelin star chefs from around the world.

Clear Space partnered with philanthropist William Cheng and Sunnybrook Foundation to create a new and sophisticated brand identity that reflects the glamour of the event series.
The logo is designed with a series of circles revolving around a larger centre circle, interacting and mixing together, much like the personal and intimate experience between guests and chef.

The logo also features two C's that form a letter S for Sunnybrook.
More than $100,000 was raised for Sunnybrook Foundation in one evening. That’s a win.
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