How do you create a memorable brand for a company specializing in urban design, environmental planning and landscape architecture? You start with a business card that hits on 4 out of 5 senses. That's what our clients concluded after seeing their new cards, touching the textured paper, smelling the fresh vegetable ink, and hearing the rattle as they ran their finger nails across the debossed lines. We were aiming for 5 out of 5, but no one wanted to eat their stationery.