The Automotive Building at Exhibition Place is an historic landmark in Toronto. Sitting empty for years the City brought this great building back to life as a conference centre with a state-of-the-art renovation. Naming rights were sold to MTS Allstream and Clear Space was tapped to create a new identity. The new Allstream Centre mark reflects the innovative nature of the facility, acknowledges the sponsor brand and compliments the existing sister building across the street – the Direct Energy Centre. Multiple versions of the logo were produced to accommodate the variety of applications, from website to signage to promotional items to co-branding.












allstreamcentre.com